The studio is three hands.One signature.

One method, three temperaments. Each colorist trained in the European Method, each with a hand of their own. Choose by the work, not the name.

SedatGurel.

Color Specialist & Hair Designer

With over 20 years of experience in the hairdressing industry, Sedat Gurel, from Istanbul, Turkey, specializes in cutting and coloring.

As a former senior education supervisor at L’Oréal for 12 years, he led international trainings and large scale shows, enhancing the skills of hair professionals worldwide.

After managing his own salon for 4 years, Sedat is now based in New York, offering personalized cutting and coloring services that blend creativity with precision.

RoyTeeluck.

Stylist

Celebrity hairstylist and former salon owner Roy Teeluck is renowned for his expertise in hair health. His signature style is sexy, organic, and sophisticated.

Throughout his career, he has continuously simplified and updated his techniques, drawing inspiration from a deep knowledge of the craft.

As a mentor, Roy has guided and inspired numerous hairstylists in the beauty industry. His talent has been acknowledged across fashion platforms, and he has worked with Jane Fonda, Carrie Fisher, and Sigourney Weaver.

By Introduction · Founder

AbbyHaliti.

Founder · Color Director

Abby Haliti is a prominent hair colorist in New York City, renowned for her exceptional skill and reputation in the beauty industry.

She has been recognized by leading publications such as Vogue, The New York Times, InStyle, and international press. Known for her warm personality and mindful approach to hair coloring, Abby was named a best balayage expert by Allure magazine's Directory of Beauty.

Born in South Eastern Europe and shaped by a diverse education, Abby became known for her unique take on the European hair coloring technique of balayage. She is also a leader in the color industry, serving as a color director and mentoring freelancers globally.